Over the past three months, I began this journey into Color Street and building a business. It quickly became more than just selling nail polish strips. It became a creative outlet, an inspiration for me to really learn about building a business and it became a way to connect (and reconnect) with women I hadn’t seen in a long time. In doing so, I decided to start a new instagram and learn how to grow my following. I signed up for every free webinar, watched youtube videos and started going live myself and posting my own videos. I would just post photos and videos without any rhyme or reason, no planning, just doing. And you know what? I’m glad I did, because sometimes you just have to fake it til you make it!! I know for me, do often, I just have to do it or I will lose my confidence (no, seriously, I will).
In these last few months, one of the biggest takeaways for me has been realizing that not everyone is on your team. Yes, it sounds cliche, but it’s true. Not everyone is going to be your cheerleader, and more importantly, the people who do show you the most love, aren’t the ones you expect! It reminds me a lot of when my dad passed away. The people you thought would be by your side weren’t, while acquaintances from 20 years ago came out of the woodworks to send flowers and cards or drop off dinner. Building a business has been the same experience. We all know the internet can be a negative place and too much screen time isn’t good, however, during this time of social distancing, social media can also be used for good. Over the past few months, I have seen it. I have made genuine connections online. Women around the country, and many in my own neighborhood, who have shown me love and support by liking, commenting and sending me messages. I have even received messages from women telling me I have inspired them. Others have shared that one of my videos was exactly what they needed to hear! Nothing makes me feel better than knowing I can help encourage another!
Another thing I have learned about supporting a small business is that there are ways to be supportive, even when you can’t spend money! You can always like, comment and share! So with that being said, I plan to start a Feature Friday in which I will be spotlighting one small business or business owner each week! If you would like to see some of the small businesses I support already, you can check them out here. I can not wait to share all these amazing people and their stories with you in the weeks and months to come! I would also love to hear about you or a small business you support that should be featured!
Lastly, I want to say, if you’re reading this, THANK YOU! This means YOU are supporting me and my blog! I appreciate you taking the time to read this and appreciate your continued support!
EMBRACING MY INNER GINGER 